Explore
We study your brand, your users and the context around them to understand what the experience needs to resolve.
ESEN
We design identities, interfaces and digital experiences that connect strategy, aesthetics and intent.
About LIMINAL
LIMINAL, a design studio in Quito
We design at the threshold.
LIMINAL is a digital design studio shaped by transitions: between brand and experience, the abstract and the tangible, what exists and what could be.
Inspired by liminality—a space of transition, transformation and possibility—we see every project as a doorway to what comes next.
Our story and perspective
A perspective that creates clarity and value.
LIMINAL began with the creative direction of Luis Cabezas (Luchini), a designer specializing in UX/UI, branding and digital experiences.
With more than 17 years working with brands and products, Luchini sees design as a tool for bringing clarity and value into focus.
LIMINAL extends that perspective: a studio that helps brands move forward through coherent design systems, strategic processes and distinctive visual identities.
Philosophy and purpose
Design with direction, judgement and purpose.
At LIMINAL, we do not design simply to make things look good. We design to make them meaningful, connective and more valuable in the eyes of your audience.
Every identity, interface and visual piece is built with judgement, aesthetics and purpose so your project communicates more clearly, works more effectively and carries greater value.
We believe in design with direction: an approach where every decision is backed by research, strategy and a clear view of the desired outcome.
How we work
From threshold to system
A process designed to turn intent, context and judgement into a coherent, scalable digital experience.
Frame
We define visual identity and information architecture through a strategic lens.
Design
We build the logos, palettes, typography, components and screens that form a coherent system.
Refine
We prototype, validate and refine until the experience feels intuitive and emotionally resonant.
Scale
We deliver a design system that can grow with consistency and agility.
Light
Clarity that reveals what matters and guides every visual decision.
Boundary
The precise point where an idea finds form, discernment and direction.
Transition
The movement that turns intention into a clear, memorable experience.
Our values
What gives design its foundation
Every project lives between strategy, culture and technology. Our values help us hold that balance.
Clarity
Every design decision has a purpose and makes complexity easier to navigate.
Intent
Aesthetic and strategic judgement guide the work.
Modularity
We create scalable systems that make growth easier.
Context
We respect the culture, history and conditions of every project.
Humanity
We design for people, their needs and their emotions.
Why LIMINAL
We work at the threshold, where transformation takes place.
LIMINAL draws from spaces of transition, transformation and possibility. That idea guides our philosophy: every project translates ideas, goals and context into visual and digital experiences that feel contemporary, coherent and closely connected to what each brand, product or service needs to communicate.
Testimonials
What our clients say
“Working with LIMINAL was an excellent experience. They helped us redefine and elevate Evaluar’s visual direction, from the redesign of our logo and identity guidelines to the UX/UI design of our new website.”
“I have had the pleasure of working with LIMINAL for many years, and they consistently exceed my expectations. Their attention to detail, ability to turn ideas into design concepts, and focus on usability alongside aesthetics make them leaders in their field. I will always trust LIMINAL with my most important design projects.”
“Working with Luchini and his team was a brilliant experience. They developed easy-donate’s full identity, from the logo and brand to the UX/UI design of our website and app.”
“Working with LIMINAL was an excellent experience. They guided us through the redesign of our brand, logo evolution, visual identity, and website. They understood our vision and translated it into a more modern, cohesive brand aligned with our regional ambitions.”
Cross the threshold
Good ideas deserve considered design.
At LIMINAL, we help projects do more than look better: they communicate more clearly and work more effectively. If you need a creative partner to move from concept to experience, let’s talk.
Talk about your project