Purpose-led designFor healthcare professionals
ESEN
We design identities, interfaces and digital experiences that connect strategy, aesthetics and intent.
DIGITAL PRESENCE FOR MEDICAL PRACTICES
Your medical expertise deserves a digital presence that reflects its value.
We design brands, websites and digital systems for doctors who want to communicate their expertise with clarity, confidence and professionalism.
GuidanceThroughout the entire process
Meaningful resultsGreater clarity, trust and impact
THE CHALLENGE
Before the first appointment, your digital presence is already communicating something.
Before booking, many patients search for a doctor on Google, Instagram, directories and their website. That first impression can reinforce trust—or create doubt.
- 01
Weak brand
Your brand does not communicate your experience or approach to care.
- 02
Outdated or missing website
An outdated website—or no owned digital presence at all.
- 03
Unclear services
People cannot quickly understand what you offer or how to book.
- 04
Disconnected channels
Each platform communicates something different and fragmented.
- 05
Lost enquiries
The booking option exists, but the next step is not obvious.
OUR APPROACH
LIMINAL brings together five pillars to help your practice grow.
Brand
A clear, contemporary and coherent professional identity.
Web
An experience designed to inform, build trust and make contact easier.
Accurate information, location and reputation signals.
Social
A visual language designed to grow with your content.
Conversion
Visible WhatsApp, booking, location and calls to action.
BEFORE AND AFTER
From an overlooked presence to a practice that inspires confidence.
BEFORE
A presence that goes unnoticed.
- Outdated or missing website
- Unprofessional visual image
- No social media strategy
- Low Google visibility
- Contact details are hard to find
AFTER
A practice that inspires confidence.
- Modern, engaging website
- Coherent and memorable brand
- Clear, focused services
- Stronger Google visibility
- Accessible contact and booking
OUR SERVICES
Everything needed to build a clear, professional presence.
Medical branding
Visual identity
Logo
Colour palette
Stationery and applications
Medical websites
Bespoke web design
Fast, responsive websites
Technical SEO
Booking integration
Digital presence
Google Business Profile
Local SEO strategy
Google Ads
Social media and content
Consulting and growth
Content strategy
Social media management
Email and reminders
Reporting and guidance
PLANS
A solution for your practice at every stage.
Launch pricing · For our first medical specialists
Medical Presence
USD 390
For specialists with an existing identity who need a clear, modern and professional web presence.
- ✓ Professional landing page
- ✓ Up to 7 sections
- ✓ Up to 6 services
- ✓ Responsive design
- ✓ WhatsApp and contact
- ✓ Foundational SEO
- ✓ Analytics
- ✓ First year of basic hosting
Brand + Website
USD 690
For doctors whose practice already has value, but whose identity and digital presence do not yet reflect their professional level.
- ✓ Essential medical identity
- ✓ Logo or refresh
- ✓ Colour palette and typography
- ✓ Mini brand guide
- ✓ Professional landing page
- ✓ Starter Instagram kit
- ✓ Google Business Profile
- ✓ Foundational SEO
- ✓ Analytics
- ✓ First year of basic hosting
Digital Practice
USD 990
For established specialists or practices that need greater depth, multiple pages and a more complete digital experience.
- ✓ Essential medical identity
- ✓ Website with up to 5 pages
- ✓ Up to 12 services
- ✓ External booking integration
- ✓ Google Business Profile
- ✓ Launch kit
- ✓ Foundational SEO per page
- ✓ Analytics
- ✓ First year of basic hosting
Scope can be adapted when a practice requires functionality, content or integrations beyond the base packages.
SPECIALTIES
A presence shaped around the way you practise.
Each specialty needs a different way to communicate expertise, trust and care. We design the system around your practice.
Dermatology
Clinical confidence and treatments explained with clarity.
Gynaecology
A warm, professional presence centred on care.
Plastic surgery
Medical expertise, considered judgment and well-communicated results.
Dentistry
Clear services and a frictionless contact experience.
Ophthalmology
Precision, technology and experience expressed coherently.
Aesthetic medicine
A refined brand that communicates natural results and trust.
Traumatology
Solutions and processes presented simply and directly.
Urology
Privacy, clarity and guidance from the first interaction.
Gastroenterology
Accessible information that supports decisions and booking.
Cardiology
Professional authority communicated with humanity.
HOW WE WORK
From your current practice to a coherent digital presence.
- 01
Assessment
We review your brand, website, Google presence, social media and contact points.
- 02
Direction
We define what your practice genuinely needs.
- 03
Design
We build the identity and digital experience.
- 04
Development
We implement the website and key contact points.
- 05
Launch
We prepare your presence to communicate clearly and grow.
LIMINAL CONCEPT PROJECT
Derma Concept Clinic
Dermatology · Quito, Ecuador
A calm, professional identity for a practice that inspires confidence and turns every touchpoint into a coherent experience.
LIMINAL DESIGN STUDIO
Design backed by strategy.
We are a design studio specialising in brands and digital experiences. We combine branding, UX/UI, web and product design to turn ideas into clear, functional and visually resolved systems.
For medical professionals, we apply the same methodology to practices whose digital presence needs to reflect the quality of their expertise.
BRIEF ASSESSMENT
Does your digital presence reflect the quality of your practice?
Request a brief assessment and discover where your brand, website and digital presence could improve.
Talk on WhatsApp
More patients
More impact
A practice
that leaves a mark
Does your digital presence reflect the quality of your practice?
Let’s talk and explore how we can help.
Request a brief assessment Response within 24 hours.